Lie #7 -- You are done as soon as your site goes live.

Lie #7: Once your pretty, functional and informative website has gone live – you’re done!

Truism # 7: Ummm….no. No matter how wonderful your site may be – it will be old news within a week. Your customers will have no reason to return to your site regularly (thus keeping you and your business on their mind). Google will crawl your site less frequently, too – causing you to be less prominent in the search engines. Without frequent new content – your site’s appeal will dry up – and your returning customer base, as well!

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