Lie #4: You need an expensive, professional website to be taken seriously.

Truism #4: Those expensive websites sure are pretty. However, as your mama told you, “Pretty is as pretty does!”. You can spend as much as you want on your website – just make sure it offers functionality in addition to beauty. Many folks won’t wait for plug-ins to download or heavy graphics to load – they’ll look elsewhere. They want a way to get information and answers, without wasting their time.