Lie #3 -- You can create a great site, all by yourself.

Lie #3: You can create a great website – all by yourself – for next to nothing.

Truism #3: This depends on how much your time is worth – and how long it will take you.

Yes- you can learn to do your own website and re-do it frequently with updates. You can learn to write compelling sales copy. You can take your own pictures, bake your own bread, even raise your own chickens. At some point, however, you need to concentrate on your business – and making sales. How much is your time worth?

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