The TEN Biggest Website Lies

By John K Johnson

I have been involved with creating websites, since the beginning, working within company IT departments, creating sites for my employer, then as a consultant, writing sites for clients.

Once I was out creating sites for other businesses, I started running into a lot of misconceptions about what a website could do for a traditional business or organization. The clients had very unrealistic expectations and were, almost always, disappointed with the business results, even though they loved their web sites.

When I talked to these clients, I found out that these unrealistic expectations had come from my company's salespeople. The salespeople had lied to my clients; it wasn't always intentional lying, especially in the early days, but it was certainly non-truth.

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